Experience built around international advisory businesses.
JSG's leadership reflects decades of practical experience inside international advisory environments — building, running, and supporting adviser businesses that serve expatriate and globally mobile clients across multiple jurisdictions.
Phil Neilson
Founder, Just Service Global
A business shaped by decades inside international financial services.
Phil Neilson founded Just Service Global to support experienced independent international financial advisers working with expatriate and internationally mobile clients — a market he has been involved with for more than 30 years.
His career has included senior executive, advisory, governance, and consulting roles across New Zealand and Hong Kong. Phil previously served on the Executive Management Board of Colonial New Zealand and, after relocating to Hong Kong in 2002, established ING Financial Planning and helped develop one of Hong Kong's early mutual fund wrap platforms.
Over the years, he has also acted as an industry consultant to organisations including the Securities and Futures Commission, Manulife Hong Kong, Sun Life Hong Kong, and J. Safra Sarasin Private Bank. His governance experience includes serving as an Independent Non-Executive Director of AIG United Guaranty Insurance (Asia) Ltd and Chairman of its Audit Committee.
Just Service Global was created from this practical experience and reflects a long-term focus on adviser support, operational consistency, servicing continuity, and recurring advisory-fee relationships within international advisory businesses.
Phil's view is straightforward: experienced independent international financial advisers should be able to maintain both independence and high servicing standards through the right operational support and infrastructure.
- Executive Management Board — Colonial New Zealand
- Founder — ING Financial Planning, Hong Kong
- Consultant — Securities and Futures Commission
- Consultant — Manulife Hong Kong
- Consultant — Sun Life Hong Kong
- Consultant — J. Safra Sarasin Private Bank
- INED — AIG United Guaranty Insurance (Asia) Ltd
- Chairman, Audit Committee — AIG UG (Asia)
Adviser businesses are long-term businesses.
JSG's leadership approaches adviser support as a long-term discipline rather than a short-term commercial exercise. The business is built around the conviction that practical adviser support, operational consistency, and servicing quality are what sustain advisory businesses over time — not promotional activity, product cycles, or aggressive growth campaigns.
Every part of the JSG framework is shaped by that view: recurring revenue is treated as a function of servicing consistency; client continuity is treated as an operational outcome; and adviser productivity is treated as something infrastructure should enable, not interrupt.
The result is a leadership culture that prioritises structure over noise, continuity over churn, and long-term adviser outcomes over short-term metrics — an approach that mirrors how the most established international advisory businesses think about their own clients.
Operational understanding of international advisory environments.
Expatriate Markets
Direct experience inside the expatriate advisory environment — including the servicing patterns, life-stage transitions, and jurisdictional considerations that shape cross-border client relationships.
Cross-Border Servicing
An understanding of the operational complexity that comes with internationally mobile clients — and the structural support advisers need to maintain consistency through that mobility.
Long-Term Continuity
A leadership focus on continuity of recurring revenue, adviser-client relationships, and the operational infrastructure required to support adviser businesses over the long term.
Supporting the next stage of your advisory business.
Discover how Just Service Global combines operational support, digital servicing technology, and adviser-focused infrastructure designed for international advisory businesses.